Privacy Policy
Last updated: 10/02/2026
At Apex Performance, we are committed to protecting your privacy. This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from our website.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- Name
- Billing Address
- Shipping Address
- Payment Information (processed securely via our payment providers)
- Email Address
- Phone Number
2. How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track the activity on our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
We specifically use the following third-party tools:
- Google Analytics 4 (GA4): We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Google Ads: We use Google Ads to deliver targeted advertisements to you based on your past visits to our website. This allows us to show you products you might be interested in.
- Meta Pixel (Facebook/Instagram): We use the Meta Pixel to measure the effectiveness of our advertising and to serve you relevant ads on Facebook and Instagram based on your actions on our website. You can learn more about Meta’s privacy practices here: https://www.facebook.com/privacy/policy.
4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
We use Wix to power our online store. You can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
5. Your Rights (New Zealand Privacy Act 2020)
If you are a New Zealand resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
6. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at apexapparel.nz@gmail.com.